We had started lean logistics 2.0. We had invented production servers for lines and not just for the storage of goods, and we had found the way to adapt the TPS to new technologies, including AI.
One day, being deliberately provocative, I told my guys that we could raise chicks, inspired by the childhood memory of my grandparents pottering around the house with perforated cardboard boxes furnished with lightbulbs that made cosy nests for the chicks donated by a farmer friend of the family. The boxes could have been fire hazards, but the memory turned on a light bulb in my mind – what if we made a series of boxes with artificial light? Could we do the same thing as my grandparents on an industrial scale using the automatic systems I had invented, or was I crazy?
The question that I put to my technical guys in my mind was already answered: YES. It didn’t happen straight away, unlike the criticisms which arrived punctually. As a challenge, immediately afterwards we deviated the idea onto something much more manageable: ok chicks maybe not … but plants maybe yes! ONO Exponential Farming was born.